SEO is a really broad and big subject on the internet. Everybody who possess some sort of site, blog or any internet asset, is implementing some type of SEO strategy to rank the website, either excellent or bad.
And if you are not making use of SEO, your internet site is probably dug someplace really deep in the Google online search engine. On the other hand if you make use of the bad SEO techniques nowadays, its even worse than if you didn’t do anything at all. Give me a second and I tell you why is that.
Now, I will certainly be talking mostly about the Google because the Google is the biggest significant online search engine on the internet that is covering over 70 % of international internet searches. Meanings that 3/4 of the world population utilizes Google for search questions. (simply if you didn’t understand).
SEO Products and Services – Don’t Buy Every Shiny Thing You See
The SEO consists of two main groups, if you will, which is “On Page SEO and Off Page SEO”. These are two separated sectors. If you can master both of them with an excellence, you are the winner. However in these days just a couple of individuals know ways to do it correctly, and the majority of them would not inform you their precise strategy, even if they are offering courses, guides and tutorials about SEO, due to the fact that its their secret weapon and they believe that they would loose it.
So essentially they sell you an automobile without the keys. I simply wanted to point this out because, seriously there is many marketing professionals, and i believe its absolute bulk of them, who are bombarding people with emails selling complete crap, or simply some so called cool software application that will certainly bring you a lots of traffic with hardly any work done on your behalf.
And this is not true.
These marketers extremely often claim the results that they personally don’t have in order to sell you something, and sometimes they are so desperate and broke so they are just emailing one offer up on another and hope that you will finally purchase something. Believe me, I’ve been there and after the several years I’m still getting some of these emails even if I unsubscribed from all the individuals’s lists years ago.
It just confuses you, waste your time and money, and in some cases it even might have a negative impact on your SEO campaign. (for example: massive and aggressive linking software to bad quality sites or sites in penalty). And this one of the reasons why I never ever make use of or really hardly ever, anyone’s network of web sites, often called PBNs (personal blog networks), for back-links to my money sites. If I utilize someone’s network, its usually somebody I know and trust.
Negative SEO campaign could put your site in penalty and sometimes, depended on the type and level of penalty, its much easier to get the new website than repair the one which has been hit. I know you came here to learn SEO and not to read about how much of crap is out there, but you will certainly thank me once that I saved you from a lot of struggles that I went through in the past. I don’t say that I hate marketers, I just don’t like the ones that lie to me in order to get a few bucks.
I such as individuals that are being truthful and completely transparent with me. And there are still marketers and bloggers like that. Ok, enough of negativeness and lets get some genuine value for you.
Correct SEO Strategy
As I said there is On Page SEO and Off Page SEO. On Page SEO is everything within the website and the content on your web site. So your articles, videos, pictures and settings of your website for optimal power. Essentially everything what you do inside your WordPress dashboard, if we talk about the WordPress.
Off Page SEO is everything else, such as linking structure to your site. Everything that is done outside your website.
There is most likely more significant factors that you must bare in mind. So you can take it the way that the less you do the better. But it wouldn’t be fully true. Its more like more natural you are, the better. On one hand its good that by doing this Google got rid of bad or poor content sites, but on the other made it much harder for SEOers and marketers to rank their sites.
Now it takes far more time to rank for more competitive keywords, depends upon the niche. Particularly if your web site is young and have no history and authority. And to build your site’s authority takes time and certain method. Backlinking still works, but you need your links to be originating from authority web sites or blogs. So the solution for this would be is guest posting. But it would cost you a lot to obtain a good back links from authority websites and it still not truly efficient.
When you publish the post on the blog, you have an effective back links since its on the web page. However after some period of time your post will go to archive, depends on the settings of the blog. Your backlink will loose its power, the power of home page.
So the best solution and having an absolute control over your backlinks is to build your own private blog network, also called PBN. This is really the most comprehensive solution, but again, it takes time and patience.
And to develop these PBNs properly by being natural isn’t the most affordable. But better view to the future. Obviously, more websites you have the more time and money you will spend. Because these will be your precious sites from where you gain the most powerful link juice, so they must look great with a great content and again, NATURAL.
Like its real site and not just for backlinking purposes.
Google is smart and they are really going after these sites and deindexing them and putting to the penalty. I came across people having actually deindexed the majority of their PBN sites, specially WordPress sites. And its not fun.